![]() Instead, the company focused on its traditional strengths: high-quality audio and video products as well as sound systems for the automotive industry. A restructuring plan included 300 layoffs in Denmark on 21 October 2008, and the abandonment of development of new mobile phones, MP3 players, and standalone systems like DVD2 and HDR2. The production of audio separates was discontinued in favor of mini-type audio systems sold, as was usual for B&O, at a price higher than the industry average.ĭue to the economic crisis of 2008 the company experienced a sharp decline in sales and announced significant losses between 20, annual revenue declined from $853 million to $528 million, and its stock price dropped from $52 to $8.50. In the 1990s, B&O opened its dedicated stores, selling directly to customers instead of selling through retailers. Undeterred, Bang and Olufsen rebuilt the factory, producing electric razors until 1955, and then going on to develop a range of radio, radiogram, and television sets, later influenced by designer Ib Fabiansen who began work for the company in 1957. The firm suffered a major setback towards the end of World War II when its factory at Gimsing in Struer in northwestern Jutland was burnt down by pro- Nazi saboteurs as punishment for the management's refusal to collaborate with the Germans. It was, however, many years before their business became significantly profitable. There were a number of successful developments in the 1930s and 1940s, including a sound recording system for the film industry, roof-mounted loudspeakers for circuses and army vehicles, and the iconic Beolit 39 radio with a Bakelite cabinet.īeolit 39 from 1938, B&O's first radio in Bakelite ![]() When they officially opened their business in 1925, Bang concentrated on the technology while Olufsen dealt with business. Upon his return to Denmark, he teamed up with his friend Svend Olufsen (1897–1949), whose parents made the attic of their manor house in Struer in Jutland available for experiments. After graduating as an engineer in 1924, he spent six months working in a U.S. ![]() Peter Bang (1900–1957), son of Camillo Bang, a successful Danish businessman, showed great interest in radio technology from an early age. ![]()
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